Gen2Media Corporation, an innovative video technology company offering an Online Video Platform, video production and online video advertising, announced completing the successful launch of the publisher version of its Online Video Platform for the Company’s network radio partnerships. The newest version of the Gen2 online video software allows a large network partner to manage many publisher sites through one interface, including content management and advertising scheduling through one central location.

“Launching our publisher level software for radio marks a groundbreaking achievement for Gen2”

Gen2 has teamed with Emmis Communications (EMMS) to launch the publisher software for radio, and the parties have successfully rolled out the new platform for the Emmis flagship stations Hot 97, WKIS and WRXP in New York, WLUP “The Loop” and Q101 in Chicago.

“Launching our publisher level software for radio marks a groundbreaking achievement for Gen2”, said Gen2Media CEO Mark Argenti. “We believe that our Online Video Platform continues to set the standard for how video is published and managed, and this new publisher version is the very best of breed for managing content and advertising on a large scale and multi-site basis.”

Micheal Morgan, COO/CTO of Gen2 added, “We are very pleased with the performance of the player across the Emmis properties, along with enhanced user experience and ability to schedule syndicated ad campaigns. Managing advertising across multiple sites; third-party integrations and tracking can be a challenge. Our platform greatly simplifies the process by consolidating scheduling and tracking into one easy process.”

Ben Finley, VP, Branded Entertainment & Content, Emmis New York stated, “We are really excited to have launched the Gen2 publisher software for our sites. The new software gives us a much broader range of capabilities for managing large amounts of content over multiple sites, and also enhances our ad serving capabilities, which is critically important to the success of our online video network”.

Gen2 will now begin the process of migrating its over 100 radio partner sites to the new platform, which Mr. Morgan anticipates will be concluded in the coming months.

About Emmis Communications

Emmis Communications Corporation owns and operates radio and magazine entities in large and medium sized markets throughout the U.S. Emmis is the 9th largest radio group in the U.S. (based on listeners) owning twenty-one FM and two AM domestic radio stations that serve the nation’s largest markets of New York, Los Angeles and Chicago, as well as St. Louis, Austin, Indianapolis and Terre Haute, Ind. Emmis owns a radio network, international radio stations, regional and specialty magazines, an interactive company, and ancillary businesses in broadcast sales. 

About Gen2Media Corporation

Gen2Media Corporation is a video technology company that provides the best-in-breed Online Video Platform, video production and advertising on its Online Video Network that reaches over 10 million visitors monthly. Gen2Media’s Online Video Platform, Online Video Advertising Network and video production has earned the trust of a growing customer base including advertising agencies, iconic artists, media companies, organizations, businesses, and national brands such as Microsoft, Coca-Cola Company, Tribune News Company, Toyota, Emmis Communications, Clear Channel, Black Eyed Peas, Mary J. Blige, Britney Spears, Justin Timberlake and more. Gen2Media’s Online Video Publishing Technology enables firms to easily create, deliver and monetize video and advertising delivery.

For more information, visit Emmis Communications or Gen2Media.